October 6, 2022

Salesforce to Launch Carbon Credit Marketplace

Salesforce is committed to democratizing the process of purchasing carbon credits. With the new platform slated to launch next month netzero.salesforce.comBusinesses will be able to purchase Carbon Credits from trusted partners with third-party verification.

Net Zero Marketplace will be officially launched in October at VERGE 22 Meeting in San Jose, representing 70 projects from project developers. Climate Impact Alliance, cloverly, Loon, Pashama, Respira International and south pole. Calyx Global and Silvera It will rate third parties using independent verification methods. This platform is built on .of Salesforce. cloud commerceIt integrates directly with the Salesforce Net Zero Cloud sustainability management software application, but even non-Salesforce customers can purchase credits through the platform, the company said.

“What we intend to do with this market is to build first in terms of openness, transparency,” said Patrick Flynn, senior vice president of sustainability at Salesforce. Individuals, organizations, and organizations can take action by supporting carbon projects.”

Screenshots of Net Zero Marketplace

Nina Schoen, director of product management at Net Zero Marketplace, said the marketplace will serve as an education platform. corporate inspiration Marketing for ecopreneurs and a collaborative network between project and buyer. Buyers can pay for credit directly on the website, and Salesforce charges a 1.5% transaction fee.

Many critics think credit is an easy way for organizations to claim net zero emissions. instead of heavily reforming their operations and supply chains. Platforms like the new Net Zero Marketplace can make the process easier for businesses. This could make it easier for them to slow down meaningful actions.

Flynn emphasized that carbon credits should be the last step in a carbon emissions reduction plan. and said the market would reflect this with information and education for shoppers focused on the platform.

“I don’t think it makes sense to suspend for fear of bad actors,” he said. “We have to hold the perpetrators accountable. But suspending exploitable tools doesn’t seem like the right strategy. Provide access and transparency and tools to everyone. Then praise those who use those tools effectively and train those who You have to learn how to use it more appropriately.”

[Want to learn more about how climate tech can help us address the climate crisis? Check out VERGE 22 — the climate tech event — taking place Oct. 25-27, San Jose, CA.]

Opening up carbon credits to these types of ecosystems is a double-edged sword. High quality credit is already scarce. And the ease of market service will increase demand from smaller companies that previously didn’t have the bandwidth to buy themselves, but Salesforce hopes the increased demand will lead to increased supply for quality projects. high

“Like any nascent market, it’s growing incredibly fast. I expect the supply and demand impacts to be inconsistent in the next few years,” Flynn said. All are inevitable. And it all had to happen sooner. The most important thing is market growth. [of carbon credits] happen as quickly as possible.”

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